Clearly: A Canadian Success Story
Water has always loomed large in the collective Canadian psyche. Perhaps it's because we have so much of it. Or because so much of our history has been defined in relation to it. Or maybe it's just the simple fact that for the better part of each calendar year, we get rained, hailed, snowed, sleeted, misted and/or fogged on.
Whatever the case, in 1988, this quirky Canadian passion for water fuelled the humble origins of the Clearly Canadian Beverage Corporation. Based in Vernon, British Columbia, this spirited little start-up introduced a line of sparkling flavoured waters that helped usher in a whole new era in beverages - blazing the trail for what is now known as the Alternative Beverage category, a category currently estimated at $14-billion within North America alone.
Over the years, Clearly Canadian has earned a reputation for innovative sparkling water and packaging, holding its own in an ever increasingly competitive landscape.
The year 2006 has been hailed The Renaissance of Clearly Canadian. With an extensive re-launch of its core brand of sparkling flavoured waters, greater distribution, exciting new products, a humanitarian partnership with the Global Water initiative and a strong new management team, Clearly Canadian is poised to re-establish a strong position within the Alternative Beverage market.
The year 2007 should prove to be the most exciting year yet for Clearly Canadian. Clearly Canadian’s recent acquisitions of DMR Food Corporation and My Organic Baby Inc. mark the company’s debut into entirely new and exciting food and beverage categories. Clearly Canadian is well into a major transformation into a diversified, branded company focusing on the way of the future: healthy, natural and organic products. Read more about Clearly Canadian's newest family of healthy choices...
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