With the Lacoste brand celebrating 80 years in fashion, it’s focus on classic sportswear has evolved and now includes designs for the home, jewelry, parfum,as well as Lacoste glasses and sunglasses. Lacoste launched it’s unconventional chic campaign in 2009, and has decided to continue the trend in support of this anniversary milestone.
The Lacoste brand was founded in 1933 by René Lacoste, an avid tennis player and member of the France Davis Cup team. The crocodile logo, which is synonymous with the brand, came to life after René Lacoste was given the nickname “the Crocodile” from his tenacity on the tennis courts.
The epitome of Lacoste style combines athletic appeal with traditional design. Casual neutrals are often paired with vibrant pops of colour for a playful aesthetic. With such celebrity endorsers as Andy Roddick and Adrian Brody, the Lacoste brand is rarely out of the fashion spot light.
A brand known for reinventing classic designs, Lacoste glasses feature traditional elements, such as horn rimmed acetate, while playing with bold shapes and colours. This seamless combination of tradition and innovation makes Lacoste glasses a must-have accessory for the summer season.
Shop Lacoste Eyewear
For a classic look with a chic edge, accessorize your summer style with Lacoste eyewear.