This World Sight Day, on October 9th, we are continuing commitment to restore vision and promote eye health to those in need. To raise awareness for World Sight Day, we are hosting the world’s largest Staring Contest, #WHOBLINKEDFIRST.

To participate, share a video of your staring contest, use the hashtag #WHOBLINKEDFIRST,  and we will donate either a pair of prescription eyeglasses, Vitamin A Tablets, or protective sunglasses; each donation is based on a person’s individual need.

Through our Change the View project, we have helped over 340,000 people worldwide by providing prescription eyeglasses to restore vision, sunglasses to protect from sight deteriorating UV Rays, and Vitamin A tablets to prevent the early onset of eye disease in children.


Why Does This Matter?

The International Agency for the Prevention of Blindness (IAPB) outlines the importance of global awareness for World Sight Day. 285 million people worldwide live with low vision and blindness, and of those 39 million people are blind and 246 million have moderate or sever visual impairment. 90% of blind people live in low-income countries. Of these, 80% of visual impairment is completely avoidable. has been involved in initiatives locally, nationally and globally. Some of our partnerships have included CityReach Care Society, the Toronto Foundation for Student Success, Vitamin Angels and Free the Children.



This World Sight Day you can help to raise awareness and automatically provide a donation with every share of #WHOBLINKEDFIRST with your staring contest video. We also hope that this initiative will encourage you to find organizations locally who are committed to assist those with visual impairment so that you can participate on an ongoing basis for this cause.

So what are you waiting for? Grab and friend and start staring! Let us know #WHOBLINKEDFIRST

More about #WHOBLINKEDFIRST & Change the View »


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